SPLIT TESTING THE SAME PRODUCT, WHY WOULD I DO IT?
When I was starting in affiliate marketing, there was one thing I couldn’t understand, because it wasn’t making much sense. Every experienced affiliate told me, that whatever offer I’m about to promote, I should find it in more than one network and compare the performance in one network against the next one. So basically, they told me to send traffic to EXACTLY the same product, through 2 or 3 different affiliate networks.
Every affiliate marketer must know what landing pages are and why it’s crucial to use them. So let’s start with a short definition, what exactly is a landing page? It is actually a pre-sale page that you send visitors to, in order to convert them into a subscriber, paying customer or a member of something. Please note, when talking about landing pages in the affiliate marketing context, we don’t mean the actual registration, product or checkout page. Landing pages serve as an intermediary step between the banner and the actual product page. Their goal is to grab the interest of the user, highlight the pros of whatever you are selling and persuade the user that the time to buy is HERE and NOW!
SOME DEFINITIONS FIRST
Traffic Networks are given several names by affiliates, so let me list all that I have heard so far, whichever of them you see, it’s still the same thing : Traffic Source, Ad Network, Banner Network, Traffic Broker. All of these refer to the traditional setup where the network manages advertising placements/spots on the sites of their publishers.
Sometimes you will also see the term “Pop or Popunder Network”, this refers to Traffic Networks that focus exclusively on “Pop Up” or “Pop Under traffic”. Pops are those down-sized, or full size windows that open on top of the browser window or behind it.
To really understand what these networks do, we need to take a closer look at the affiliate industry. There are basically 2 main sides to the game, there are those who have the traffic or know where/how to buy it (let’s call the affiliates), and then there are those who want to sell something to these visitors (let’s call them advertisers).
NOTE : I originally wrote this article for the STM Forum, but since I need to cover this topic here on my blog too, I am re-posting it for everyone instead of writing it again from scratch, which would be a waste of my time. Enjoy 🙂
The affiliate business, just like any other business for that matter, uses it’s own vocabulary and every aspiring affiliate needs to learn at least the basic terms in order to crack the code. SO I decided to write a post about these terms and explain them in a detailed way. The list will be long so sit tight 🙂
Sweeps offers have taken the affiliate side of internet by a storm, but what the hell are these offers about in the first place? Are they working at all, or is it just another BS that people rave about without any reason? And how ethical it is to promote these, is it a scam or not?
One of the best things about online marketing is the ability to measure the effectiveness of your efforts. Unlike TV, newspaper or radio campaigns, you can literally track anything online – where the visitors came from, what they clicked on, what device they used to connect, what type of internet connection they used, what landing page or product converted them … you name it.
Do I have what it takes to succeed in affiliate marketing? That’s one of the questions I see people asking over and over. So, is there a specific set of skills that are required in order to make Traffic. it? The answer is not a clear YES or NO, unfortunately. In theory, literally ANYONE can make a living as an affiliate, but in reality, there are some skills and a certain mindset that will determine whether you will fail or succeed.
Organic Or Paid Traffic? Which Path Should You Choose?
In the previous post about affiliate marketing, I mentioned the two basic methods of obtaining visitors that you can sell something to – ORGANIC and PAID. Let’s take a closer look at both of them – what are the differences between them and what are the pros and cons of either method.
Affiliate Marketing is one of the easiest ways of making money online, that’s why it is more and more popular every day. I know it can be hard to understand for people who are new to the internet business in general, so let me use an example from real life, that we all are familiar with.