This is a very classic question, asked by almost every affiliate who starts with paid traffic campaigns.
Usually it goes like this : “Hey Mr.Matuloo, I started this campaign for Mexico, Brazil, Argentina and Colombia, using a kickass PIN Submit offer that my Affiliate Manager recommended to me … and I’m loosing heavily on it, why is that?”
Well, cause you’re a LAZY ASS, that’s why. There is only one reason for mixing several GEOs in one campaign – LAZYNESS – I know it’s faster to create such campaigns and it looks tempting to have one mega campaign that targets 500 Million people. But that’s not the way it works, unless you’re in the game to loose money.
BUT WHY WOULD I SPLIT THE GEOS, IT’S ALL LATIN AMERICA!!!
Oh my, there are so many reasons for this, so let me list & explain the most important ones :
1. Language – Properly translated creatives and landing pages pretty much ALWAYS work better. In some GEOs, you can do well with English langu