I'm working in online advertising since 1998 and finally decided to start my own blog.

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What is Tracking And Why You Should Use It.

One of the best things about online marketing is the ability to measure the effectiveness of your efforts. Unlike TV, newspaper or radio campaigns, you can literally track anything online – where the visitors came from, what they clicked on, what device they used to connect, what type of internet connection they used, what landing page or product converted them … you name it.

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