Anyone who is working with Lead Generation offers, surely knows how important lead quality really is. Good quality means higher payouts, low quality means … well, a kick from the offer. Trust me, there are not many things that can ruin your day more, than getting kicked from an offer that you just optimized into profit and planned to scale.
Lead quality is an important factor even in case you are collecting leads for yourself or your own business. Nobody is gonna tell you to stop promoting your own product of course, but quality of the leads you collect, will have a direct impact on the $$$ you make.
WHAT IS LEAD QUALITY?
First of all, we need to define what Lead Generation actually means.
The Lead Generation model is based on finding users who EITHER show interest in a particular product or service, OR fall for a LEAD magnet and agree to receive promotional messages later on. These two approaches can also