I'm working in online advertising since 1998 and finally decided to start my own blog.

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facebook kills organic reach

Facebook is about to kill organic reach of FB pages … or so it looks like.

About 3 weeks ago (Oct 20th), Facebook rolled out an update in 6 countries, that they chose god knows how as it’s a rather random list : Slovakia, Serbia, Bolivia, Guatemala, Cambodia and Sri Lanka. As I happen to live in Slovakia, I could witness the early effects of the change and I could also follow the reactions of several page admins across the country. To sum it up really quickly, before going into more details : IT SUCKS!

SO WHAT DID THEY CHANGE ACTUALLY?

First of all, let me tell you what changes Facebook actually did… there are now 2 news feeds, one is the original news feed that you are used to scroll through, but from now on, there are no posts from Facebook Pages shown in this main feed. These posts are all moved to a new one, called

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