I'm working in online advertising since 1998 and finally decided to start my own blog.

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DOI

SOI AND DOI LEADGEN OFFERS – DETAILED EXPLANATION

A QUICK DEFINITION FIRST.

One of the most popular and most easy to use verticals (product categories) are SOI and DOI LEADGENs. To be fair, I shouldn’t even be calling this a vertical as it’s basically a “conversion point” or “collection method” that can be used in pretty much any vertical there is.

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