I'm working in online advertising since 1998 and finally decided to start my own blog.

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dating

Promoting exclusive dating offers with TopOffers.Com

Dating, especially the Adult part of it, is a VERY competitive vertical … but at the same time, it’s one of the EVERGREENS, offers that will always work to some extent. People will always want to date their counterparts, whether their intentions have something to do with a real relationship or just the urge to feel some “human warmth” 🙂

I’ve posted a few blog posts about dating already and today I want to focus on one more thing that can give you the competitive edge … working with direct advertisers or in other words in-house affiliate programs.

What’s the difference between a REGULAR and IN-HOUSE affiliate program?

A standard/regular affiliate program works with a ton of advertisers, they are multi-focused and they make their income by taking a share from what the actual advertiser is paying per lead or conversion or whatever they are after …

An in-house affiliate program is actually either directly a part of the advertisers company, or they are close and exclusive partners. So you could say the affiliate program is managed by the same people/company who are also running the offers. This means they are able to pay a bit more per lead to the affiliates, since they are funded from the profits that the offers generate and they do not need to financially support another affiliate network.

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What is DATING and how to promote dating offers – with expert advice from Cpamatica.com

There are verticals that come and go, some are seasonal and only popular during certain periods of the year, some become saturated and impossible to make profits with after a while … and then there are some, that are always working to some extent, no matter what – Let’s call them the evergreens 🙂

Dating is one of such evergreen verticals, it has it’s ups and downs, but it keeps on converting year after year. I’m not gonna lie to you, even this vertical is harder to make money with than it was couple years ago … but it’s not because people are not interesting into dating anymore, it’s because of the competition.

Since Dating is actually one of my favorite verticals, I decided to write a full article about it. I will tell you what kind of dating offers there are, how it all works, what are the payout options you can work with, how dating sites make money, how to promote these offers …

To make it more interesting, I invited an affiliate network that specializes in dating, “Cpamatica.com”, to provide us with some insights from a networks side too. I sent them quite a few questions, so we get a better understanding of the vertical, how much big affiliates are making, what type of offers makes the most $$$ for them, what GEOs are hot at the moment … all the information I like to get from affiliate networks.

I always love to get info directly from the “horses mouth” so to speak,

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