Affiliate Marketing (AM) is a business, and as with any other business, you need to invest some money at the beginning. People keep on asking how much money is actually needed to start in AM and whether it’s even possible with a small budget. So let me take a closer look at this topic, to help you understand what it takes to become an affiliate marketer in terms of funding.

First of all, we need to set one thing straight – in order to sell anything at all, you need the visitors (traffic) and there are two possible approaches to obtain it – PAID and FREE (organic). The simple logic behind these two approaches determines how much $ you will actually need to start. If you decide to work with PAID traffic, your costs will be higher of course.

This is very obvious and easy to understand. But to really decide what approach would be better for you, we need to dive into this a little bit deeper. Both approaches have their pros and cons, so let me try to compare them.

Let’s start with the PROS of each approach :