Dating, especially the Adult part of it, is a VERY competitive vertical … but at the same time, it’s one of the EVERGREENS, offers that will always work to some extent. People will always want to date their counterparts, whether their intentions have something to do with a real relationship or just the urge to feel some “human warmth” 🙂
I’ve posted a few blog posts about dating already and today I want to focus on one more thing that can give you the competitive edge … working with direct advertisers or in other words in-house affiliate programs.
What’s the difference between a REGULAR and IN-HOUSE affiliate program?
A standard/regular affiliate program works with a ton of advertisers, they are multi-focused and they make their income by taking a share from what the actual advertiser is paying per lead or conversion or whatever they are after …
An in-house affiliate program is actually either directly a part of the advertisers company, or they are close and exclusive partners. So you could say the affiliate program is managed by the same people/company who are also running the offers. This means they are able to pay a bit more per lead to the affiliates, since they are funded from the profits that the offers generate and they do not need to financially support another affiliate network.
