PUSH notification AD format has been gaining lot’s of traction lately among affiliates from around the world, being used across multiple verticals and niches. Many see PUSH as the descendent of the POP traffic format, as that has been under scrutiny from Google for a long time … though they are still failing at blocking it and POPs continue to be served in the billions per day 🙂 But whatever happens to POPs, it’s always a good idea to test a new format, isn’t it?

WHAT ARE PUSH NOTIFICATIONS?

First of all, how do these PUSH notifications work? I’m sure you’ve seen one of those small alert windows, asking for your permission to send you notification. It can look like the one on the screenshot below…

Once a user grants this permission, it’s possible to send them push notification at anytime of the day, as often as you like… regardless of whether they are browsing the site they agreed to get pushes from or not. Obviously, they can still revoke the permission at anytime, so it’s wise to not abuse the system and keep the amount of pushes at a reasonable rate. Annoy the users to much and they will “unsubscribe”. The screen below shows what a push notification message actually looks like, both on a desktop device or mobile phone.